Recently, large business circles have introduced VR offline experience halls. Moreover, it is summer vacation, and the continuous high temperature has reduced the number of outdoor activities. Many parents also choose to bring their children to experience a VR game. On weekends, there were long queues in front of some VR game areas.
In addition, due to the promotion of short video platforms, VR experience halls are often labeled as “inconspicuous but extremely profitable” and “windfall profits”, so many entrepreneurs are ready to move. Can opening a VR experience hall really realize wealth and freedom? Next, starting from the product types of offline VR experience centers, we will analyze the initial costs, operational difficulties and some matters needing attention.
- Entry level VR experience Hall
Let’s talk about the product types. At present, the VR experience halls we can see can be roughly divided into the following four types: first, amusement game products with the traditional dynamic platform as the main force; Second, pcvr products based on small space VR walking platform; Third, VR multiplayer space products for two or more people to play together.
Suppose you rent a shopping mall or atrium of tens of square meters, and the product path is the combination of amusement games and walking platforms. Under this premise, if you choose to purchase all by yourself, generally speaking, the ex factory price of a six person platform is about 100000 yuan; The price of a single flight platform is about 40000-60000 yuan; A walking platform can reach about 40000 yuan; The price of a car triple screen is about 40000 yuan. In this way, the ex factory price is within 200000 yuan.
After outlining the rudiment of the store, we came to the most concerned revenue link. A 20 minute VR experience costs about 30 yuan. Working hours are calculated as 4 hours per day on weekdays and 8 hours per day on weekends with full staff. On weekdays, there are 3 games per hour * 4 hours * 4 sets of equipment = 48 games, and on weekends, there are 96 games. There are 52 weeks in a year, and a total of 12480 experiences are generated in the whole year, with a revenue of 374400 yuan. (the above unit is RMB, and the pricing is for reference only)
Of course, in the eyes of many VR practitioners, the VR experience store analyzed above is actually an entry-level experience store. Now let’s count the high-end VR multi person space experience venues.
First, the plane space area should be at least 40 ㎡. Secondly, from the perspective of product types, the VR multi person space experience venues are mainly divided into two types, one is the backpack PC scheme, and the other is the independent VR all-in-one machine. The cost of the former is about 800000 to 1.2 million yuan; The latter is relatively cheap, and the total cost of content and equipment is not more than 200000 yuan. However, few brands in the market choose it because it is difficult to update the subsequent content.
Based on the above cost input, we will calculate the revenue of such large VR experience centers. According to the calculation of 8 games per day on weekdays and 32 games per day on weekends, there will be 3744 experiences in a year. 4 people per game * 3744 Games * 80 yuan / game / person, a total of about 1.2 million. Of course, the site rent, water and electricity and personnel costs are not included temporarily. It is estimated that the capital can be recovered in two years. (the above unit is RMB, and the pricing is for reference only)
Finally, it should be noted that the vast majority of consumers are novelty consumers. As an operator, if you want the store to achieve long-term development, you must have stable drainage capacity. Overall, the offline VR experience hall is still very promising.